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FINDLAY, Ohio – Corporate Research International released today the results of RealPeopleRatings.com™, its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Olive Garden, CiCi’s Pizza, Marriott, Hyatt, Southwest Airlines, Chevron/Texaco, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Foot Locker and RadioShack earned the highest marks in their categories this quarter. RealPeopleRatings.com™ was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 1,304 panelists participated in this quarter’s survey. Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment. “It’s important for businesses to take a look at their customer experience from all angles,” said Michael Mallett, CEO of Corporate Research International. “The RealPeopleRatings.com™ scores give companies another tool to understand how their customers view their business. This comprehensive understanding and the ability to make adjustments as needed is what keeps customers coming back.”
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